DIR

DIPLOMA IN RETAILING

About This Programme:

The Programme is of 32 credits comprising of 16 credits of theory courses and 16 credits Internship and Viva-Voce. There shall be three months of Internship. The Viva-Voce shall be conducted at the regional centers after submission of workbook- BRLT-005

Eligibility:

12th Pass form a Recognized Board / University in India.

Total Fees:

Rs. 8000/- for Full Programme

Duration:

Minimum 1 years and Maximum 3 years; offered in both January and July cycle of admission.

Medium of Instruction:

English

Programme Co-ordinator(s):

Prof. Nawal Kishor,

nkishor@ignou.ac.in, 011-29573026

Syllabus

BRL 1 – Overview of Retailing
BRL 2 – Retail Marketing and Communication
BRL 3 – Retail Management Perspectives and Communication
BRL 4 – Customer Service Management
BRLT 5 – Internship and Viva-Voce

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